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As PWInsider.com covered earlier today, Neutrogena announced a partnership with John Cena as part of their new sunscreen campaign,
In an interview with People, Cena noted the campaign is personally important to him as he didn't have proper sunscreen knowledge early in life and once was diagnosed with skin cancer on his pectoral muscle.
“I was very lucky to have a great dermatologist who kind of, I guess for lack of a better term, held me by the hand and let me know that I wasn’t alone,” Cena stated. “The stats on this are overwhelming, but as much as I learn about them, those numbers don’t mean anything. I think the best way to hammer home a point is human-to-human connection. And I, as a human, can tell you: Man, that phone call’s not what you want to get because it is unpredictable and you don’t know how bad it’s going to be.”
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