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In an industry often wary of regulations, Soft2Bet is proving that playing by the rules can actually drive business success. While many operators see compliance as a necessary evil, Soft2Bet treats it as a central pillar of its growth strategy — one that opens doors instead of closing them.
From securing high-value licenses to partnering with top-tier compliance experts, the company’s approach is reshaping how the iGaming sector views regulation. In a year marked by rapid expansion and solid performance, Soft2Bet’s commitment to doing things right is setting a new standard for the industry.
Licensing as a Launchpad
Soft2Bet’s regulatory mindset isn’t just about staying in bounds. It’s about using rules as a roadmap to enter and thrive in challenging markets. In 2024 alone, the company obtained licenses in Italy, Romania, Greece, Ontario, and Spain — jurisdictions known for their strict regulatory frameworks.
These aren’t just checkboxes. Each license signals a commitment to long-term market presence and a willingness to meet — and often exceed — local expectations. In doing so, Soft2Bet isn’t just entering new territories. It’s earning trust.
The Rightlander Partnership: Raising the Bar
A big part of that trust comes from transparency and consistency. To reinforce both, Soft2Bet teamed up with Rightlander in June 2024. The goal: to tighten control over marketing compliance in markets like Sweden, Denmark, and Romania, where advertising standards are closely scrutinized.
The partnership gives Soft2Bet an additional layer of oversight — ensuring its promotional activity remains clean, clear, and in line with evolving local regulations. For a company scaling across multiple continents, that’s not just helpful — it’s essential.
A Closer Look: ToonieBet in Ontario
Ontario is one of the most regulated and competitive iGaming markets globally. Yet Soft2Bet’s local brand, ToonieBet, has carved out a strong position. What’s the secret?
Rather than dodging local rules, ToonieBet embraced them:
Built-in compliance from day one
Personalised bonus systems and loyalty features
Robust responsible gaming tools
Content designed specifically for Ontario’s diverse demographic
This local-first, regulation-forward approach didn’t just ensure legal alignment — it made the brand more relatable, more trustworthy, and more effective at converting and retaining players.
Compliance That Drives Business, Not Bureaucracy
Soft2Bet’s real innovation lies in how it operationalizes compliance. It’s not something that happens at the final review stage — it’s baked into product development, market planning, and every customer-facing feature.
By keeping close tabs on legal changes and maintaining open dialogue with regulators, the company reduces time-to-market and shields itself from costly missteps. The Rightlander alliance adds further stability, making sure marketing remains both effective and compliant across every jurisdiction.
What’s Next: Growth Through Responsibility
With compliance as its compass, Soft2Bet is heading into the future with momentum. In 2024, this model helped the company double its EBITDA — a testament to how regulatory alignment, when paired with smart technology and player-centric design, can lead to tangible business results.
Through a mix of AI-driven personalization, dynamic gamification, and ironclad compliance, Soft2Bet is showing the industry that following the rules doesn’t slow you down — it sets you apart.
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